Brian Castellani

Gough Street
San Francisco, CA 94102
T (415) 513-2248
G (415) 347-1712

Profile

Brian Castellani is the Founder and Editor of Yoganomics® • the blueprint of yoga, IndieYoga® and an Online Media Specialist who has created multiple flouishing small business web brands. Through his grassroots work with Yoganomics, along with the global help and support of both yoga teachers and yoga studios, Brian successfully changed how the field of yoga currently views credentialing teachers. At this time, there are nine websites spanning the IndieYoga LLC company that encompass yoga through yoga news, yoga fashion, and small yoga business.

Experience

Founder, IndieYoga®  — May 2010 - present

Indie Yoga is an online network for all things yoga and meditation. Our mission is to enable yoga practitioners and independent yoga entrepreneurs to follow their creative passions by immersing themselves in a forward-thinking yoga community. Our vision: Local Yoga, Global Marketplace – Live Your Yoga.

Founder, Yoganomics® — November 2009 - present

Creator of successful and effective online PR branding opportunities for small yoga businesses and yoga teachers that spans nine websites on the web, on social networks, and monthly newsletters in excess of 150,000 yoga practitioners; developed new business through targeted marketing campaigns, multiple RSS feeds, successful video podcasting campaigns, implements and also manages guest writers and new articles every week.

Endemic Advertising / Directory Sales, Yoga Journal Magazine — July 2006 - November 2009

Coordinated information for successful endemic prospecting of worldwide yoga studios, developed video podcasting advertising model being used by most independent commercial yoga video campaigns, consistently exceeded sales expectations and quota in every campaign, natural cold calling experience along with emailing worldwide yoga studio’s.

Endemic Advertising / Directory Sales, Vegetarian Times Magazine —  July 2008 - November 2009

Coordinated information for endemic prospecting of US-based vegetarian restaurants, Research and Development on the majority of vegetarian restaurants around the world, familiar with Vegetarian, Vegan, and Raw cuisines. Inspired personal fascination with food that later influenced decisions for Yoganomics.

Education

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Self  taught 
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Web, Social Networking, Video, Camera, Editing, Articles, Editing, Trademarking, Small Business

Yoga Teacher Training | Yoga Loft – San Francisco - 2009

Skills

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 Social Networks
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G+, Facebook, Facebook Pages, Facebook Groups, Blogger, WordPress, TypePad, Podcasting, Audacity, FeedBlitz, Bloglines, LinkedIn, LinkedIn Groups, Flickr, Twitter, PaperLI, Ning,HTML editors, YouTube, Digg, del.icio.us, StumbleUpon, Technorati, reddit, Google and related tools (Analytics, etc.), Help a Reporter Out (HARO), PitchEngine, ReportingOn, Twellow, Wikipedia, Yahoo Site Explorer, Netvibes, Posterous, FriendFeed, Squidoo, Twittley, ycombinator, Posterous, BuzzFeed, zimbio, Bitly, slashdot, LastFM, Buzznet, ShareThis, PRWeb

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Web Developing
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Licenses for three developing sites

Community

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One Campaign
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Brian volunteers with the San Francisco chapter of the ONE Campaign as a District Representative.

ONE is a grassroots campaign that fights against extreme poverty and preventable diseases. ONE has been one of the most successful campaigns in the worlds history by impacting over 4 million lives in Africa in just the first 2 years of it’s inception. ONE specifically works in other third world regions of the world.

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References Available Upon Request
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TAGS: Brian Castellani Resume, IndieYoga, Yoganomics, YogaDeals, yoga products, yoga business, yoga artisans, Yoga Kids, Yoga Children, Yoga Clothing, Yoga Communities,